Cengage Learning Market Development , Team Manager in Cincinnati, Ohio

Overview

Market Development Managers work closely with Product Managers and Marketing Managers to develop the vision for key products as well as strategize and execute on effective market research seeding and development activities for strategic product launches. They successfully execute innovative and aggressive market seeding & development plans based on a firm understanding of market conditions, product vision, and strategic customer development.

Position Description:

Reporting to the Director of Market Development the Market Development, Team Manager will lead a small team of Market Development Managers to successful strategic development and execution of end-to-end market developmnent plans, resulting in market-ready products with early advocacy and sales results. In addition to managing your team, you will have list responsibility for a large growth portfolio.

You and ypur team will develop and deliver end-to-end market developmnent plans, resulting in market-ready products with early advocacy and sales results. From product concept to beta-testing, your team will bring the voice of the customer to the table and help shape the overall product message and strategic plan. You and your team team will take the lead on the upstream customer engagement strategy and ensure all functional areas align on this strategy. In addition, the Market Development Team lead will ensure valid research practices, system integrations and a consistent customer engagement plans across the portfolio.

Responsibilities

  • Manages, develops, and trains Market Development Managers in exemplary market research, seeding and development practices that yield successful product launchs and drive strategic revenue goals.

  • Works with the market development team to develop and execute effective market seeding and market development plans for key product launches, plans that will lead to successful product launch and generate almost-closed leads to sales and marketing.

  • Ensures market development plans are delivering on needs, expectations and tracking towards successful product launches.

  • Help team build standard processes and tactics, based on suceess, that can be scaled across broader market development team.

  • Develops and executes effective market seeding and market development plans for key product launches, plans that will lead to successful product launch and generate almost-closed leads to sales and marketing.

  • Contributes to the overall product vision.

  • Designs and executes market research needed for products and discipline.

  • Crafts, manages, and executes in-depth market seeding and market development plans pre-product launch.

  • Collaborates with Marketing to communicate to sales the unique value proposition and competive advantages and deliver almost-closed leads at the time of product launch.

  • Assists with Sales and Marketing with customer presentations and meetings.

  • Travels to campus, discipline meetings, sales meetings as needed to close business, gain market understanding, conduct research with the Product team, and contribute to Product launch efforts.

  • Leads seeding efforts on key titles to clearly defined market segments through focus groups, reviews, events, and customer contact. Expertise in choosing the optimal participants is a must. Collaboration with Sales and Marketing is essential.

Qualifications

Basic(Required)

  • 2-3+ years relevant product management, marketing, sales, or development experience. Demonstrated success in product launch and market development, preferably with digital products in the learning solutions space.

  • BA or BS.

  • 1+ years experience managing people

  • Experience with competitive analysis, market segmentation, and market research

  • Strong organizational and project management skills. Attention to detail.

  • Possess the ability to position products within a market with keen understanding of how they will be used: course goals, instructor pain points, student needs, and competitive knowledge.

  • Ability to work effectively with cross-functional teams.

  • Excellent written and verbal communications skills.

  • Requires proficiency w/Microsoft Office (Excel, PPT, and Word).

Preferred

  • Experience bringing to market digital solutions, which sometimes includes marketing, selling and closing business with beta versions.

  • Experience bringing content-based learning solutions to market.

  • Experience with agile development processes and recurring release cycles.

Job Locations US-OH-Cincinnati

Posted Date 1 week ago

Requisition ID 2017-3890

Job Function Product Management