Cengage Learning Marketing Copywriter in Boston, Massachusetts

Overview:

You love words. They’re a puzzle for you and you get endless satisfaction tinkering with them to create dynamic messages that excite and entice new customers. That makes you a perfect candidate to join the Cengage Content Team as a Marketing Copywriter.

Of course, you must live in the Boston, MA area. Why? Because we want to see you everyday and have you contribute to our energetic, growing team. Plus, we can chit-chat next to the coffee machine while it’s grinding beans.

You’ll put your unique spin on the Cengage story as you apply it to writing emails, landing pages, web content, banners, blogs, video scripts, collateral and more—all while properly applying brand voice and the content guidelines. Some structure is good, don’t you think?

Cengage is an innovative force in the education market, delivering learning technology, content and services for the higher education, K-12 and library markets. You’ll have plenty to write about. Why not join us?

Responsibilities:

• Create clear, engaging and consistent content for a variety of marketing campaigns designed to cultivate customer relationships and drive action

• Ensure grammatical accuracy, message clarity and a consistent style and voice throughout all content

• Write copy for all channels and formats including: emails, landing pages, websites, blogs, flyers, social media, surveys, events and direct mail

• Apply writing strategies for the digital world, integrating SEO best practices into all web content

• Proofread copy and review page layouts with a keen attention to detail

• Collaborate with the web and creative teams about layout and design to effectively convey brand spirit and a unique customer value

• Seek to always optimize content performance, using key metrics and performance indicators (KPIs) to elevate content quality and drive business goals

• Conceive and produce effective marketing campaigns, aligned with corporate brand guidelines

• Adopt the style, tone and voice for different campaigns and audiences

• Write on unfamiliar topics as needed

• Work independently and manage simultaneous projects with many moving parts

• Collaborate well with stakeholders, incorporating feedback to meet goals while remaining consistent with the company brand

• Upload content to corporate systems as needed, including our website

Qualifications:

• Bachelor’s degree in communications, advertising, journalism or related discipline

• 4+ years of professional writing experience

• 4+ years of experience creating marketing assets

• Possess exceptional writing, editing and proofreading skills

• Execute with a sense of urgency and a strong attention to detail

• Communicate well and with confidence

• Multitask to meet deadlines, without breaking a sweat

• Get excited about collaborating across teams to make marketing messages that “work”

• Sleepwalk dreaming of AP Stylebook conventions

• Be goal driven, yet demonstrate flexibility—adapting to opportunities as they arise

• Work well independently and with minimal supervision

• Maintain ownership and accountability for one’s own work

• Have proficiency with Microsoft Office Suite, and enjoy technology, including cloud collaboration tools, web content management systems, social media platforms and digital asset management systems

• Be a fearless champion for the written word

*LI-DW1

Requisition ID 2017-3497

Job Locations US-MA-Boston

Posted Date 7/27/2017

Job Function Marketing